Del Monte ROAS 3.4x → 8.3x, and ~$100M of ad spend managed
Verified Del Monte ROAS climb from 3.4x to 8.3x in six months, set against a career steering ~$100M of client ad spend. Above-8x proof without inventing blended claims.
Rohan Saraf, ex-Google marketing leader
Above-8x ROAS is rare enough that people invent it. We do not. Del Monte’s verified climb — 3.4x → 8.3x over six months — is one of the cleanest above-8x proofs on this site.
Del Monte: six-month ROAS arc
- Starting ROAS: 3.4x
- Peak / end-window ROAS: 8.3x
- Horizon: ~6 months
Del Monte ROAS in about six months
~$100M of client ad spend steered
Across roles (including Ex-Google and Ants Digital consulting work), I have steered on the order of ~$100M of client ad spend. That figure is career-scale media responsibility — not a single-campaign claim, and not a promise that every brand will hit 8x.
Career at a glance
~20 yrs
in marketing
~$100M
ad spend managed
EMEA + APAC
markets
How above-8x actually shows up
- Separate brand, category, and scavenger spend so blended averages cannot hide waste.
- Protect and scale the campaigns that clear 8x.
- Diagnose and starve the leaks.
Which number means what
Del Monte · ROAS
3.4x → 8.3x
Account ROAS over ~6 months.
Ad spend steered
~$100M
Client ad spend across roles, career total.
FAQ
What does ~$100M mean?
Approximate career-scale client ad spend steered across engagements — not one account’s lifetime spend.
Next step?
Media Plan + Audit → Retainer + Revenue Generation if the numbers say yes.
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