Blog
Verified metrics only — Priya, Shin Chan, Del Monte, and how the Media Plan + Audit → Retainer + Revenue Generation offer works.
A practical framework for running awareness, consideration and conversion together, splitting brand and non-brand budgets, and measuring what each stage really contributes.
Read post →The planning and execution system I use to grow ROAS without starving growth: unit economics, the right splits, a weekly cut-or-scale rhythm and honest measurement.
Read post →How I set up GA4 and GTM server-side, Meta CAPI, Google Enhanced Conversions and consent mode v2 so spend and revenue share one honest number, within GDPR.
Read post →Why I built OmniView, what it solves, how it works and who it's for, plus a complimentary audit plan if you want to see where your budget leaks first.
Read post →How the offer works: Media Plan + Audit as the front door, then Retainer + Revenue Generation. AI + single-source-of-truth plumbing so you stop the bleed, not just report it.
Read post →Verified Del Monte ROAS climb from 3.4x to 8.3x in six months, set against a career steering ~$100M of client ad spend. Above-8x proof without inventing blended claims.
Read post →Verified Shin Chan outcomes with Sony Pictures × Ramoji: CAC down ~30%, ROAS up ~60%, footfall +45%. How media economics and footfall proof lined up.
Read post →Verified Apr 2026 window: Priya Foods on Blinkit, brand keywords at 33–46x ROAS, Tomato Pickle KW at 70x, blended 3.74x. How brand vs competitor architecture stopped the bleed.
Read post →
