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Media Plan + Audit, then Retainer + Revenue Generation

How the offer works: Media Plan + Audit as the front door, then Retainer + Revenue Generation. AI + single-source-of-truth plumbing so you stop the bleed, not just report it.

Rohan Saraf, ex-Google marketing leader

TagsMedia Plan + AuditRetainerAISSOTOffer

Cover: Media Plan + Audit leading to retainer and revenue generation.
Cover: Media Plan + Audit leading to retainer and revenue generation.

Most “growth audits” are sales decks. The Media Plan + Audit exists to map spend, platform, and keyword waste with numbers — then decide whether Retainer + Revenue Generation is justified.

Step 1 — Media Plan + Audit

Open to brands with real paid media spend (or about to scale it). The output is a leak map: where ROAS compounds, where it bleeds, and what to cut or protect. It is not a soft “hop on a call” pitch.

From audit to growth

  1. Media Plan + Audit

    Spend, platforms, keywords

  2. Leak map

    Where ROAS compounds or bleeds

  3. Decision

    Scale, fix or cut

  4. Retainer + revenue generation

    Scale what the audit proved

Diagnosis first; engagement only if the audit says scale.

Step 2 — Retainer + Revenue Generation

If the audit says scale, we engage on retainer. I own media economics and growth moves; revenue generation means we scale what the audit proved works — measured against CAC, ROAS, and pipeline/units.

Blinkit ROAS by keyword layer (Priya Foods)

Blinkit ROAS by keyword layer (Priya Foods)Bar chart of Priya Foods ROAS on Blinkit: brand keywords 33–46x, non-brand about 5x (4.8–5.0x), competitor 0.7–1.0x.Brand33–46xNon-brand~5xCompetitor0.7–1.0x
Verified Priya Foods results on Blinkit. Bars show the reported range.

AI + single source of truth (SSOT)

Reporting without plumbing just documents the bleed. Concrete stack: n8n, Make.com, sGTM on GCP, CrewAI, Gemini Pro, PostgreSQL. That plumbing unifies spend and revenue into one truth layer, kills vanity ROAS, and keeps weekly ops and board packs on the same numbers — so cut-or-scale decisions (protect brand 33–46x, starve competitor ≤1x) stick.

The single-source-of-truth stack

  1. Channels

    Ad platforms, marketplaces, GA4, CRM

  2. Collection

    sGTM on GCP · n8n · Make.com

  3. Storage

    PostgreSQL

  4. AI layer

    CrewAI · Gemini Pro

  5. One view

    Spend and revenue together

The concrete tools I use. No figures implied.
  • n8n · Make.com · sGTM on GCP · CrewAI · Gemini Pro · PostgreSQL
  • One truth layer across platforms (q-comm, e-com, brand search)
  • AI-assisted anomaly and leak detection on top of that SSOT
  • Board-ready metrics that survive review — no invented case-study numbers
  • Retainer clients work with me directly — not a bait-and-switch pod

FAQ

Who is the audit for?

B2B and B2C brands with real paid media spend (or about to scale) who want a precise leak map.

Do you invent metrics?

No. Every metric on this site is from verified client windows, CXO briefings, or stated outcomes. Targets are labelled plan/targets.

Where are you based?

Barcelona, Spain, with Spanish permanent residency and full right to work, so no visa or sponsorship needed. Open to on-site, hybrid or remote roles across Spain and the EU. Languages: English and Spanish (A2).

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