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Shin Chan × Sony Pictures: CAC −30%, ROAS +60%, footfall +45%

Verified Shin Chan outcomes with Sony Pictures × Ramoji: CAC down ~30%, ROAS up ~60%, footfall +45%. How media economics and footfall proof lined up.

Rohan Saraf, ex-Google marketing leader

TagsROASCACSony PicturesShin ChanFootfall

Cover: Shin Chan × Sony Pictures campaign, CAC down 30%, ROAS up 60%, footfall up 45%.
Cover: Shin Chan × Sony Pictures campaign, CAC down 30%, ROAS up 60%, footfall up 45%.

Theatrical and experiential launches live or die on two clocks: media efficiency before opening week, and footfall once the doors open. For Shin Chan with Sony Pictures × Ramoji, both had to move together.

Verified outcomes

  • CAC ≈ −30%
  • ROAS ≈ +60%
  • Footfall +45%

Shin Chan × Sony Pictures: outcomes

Shin Chan × Sony Pictures: outcomesDiverging bar chart: CAC down about 30%, ROAS up about 60%, footfall up 45%.CAC−30%ROAS+60%Footfall+45%
Stated campaign outcomes. All three moved in the right direction.

What we optimised for

CAC and ROAS alone can look “efficient” while the venue stays empty. The brief forced a joint objective: lower cost of acquisition and higher return on ad spend without sacrificing real people through the door.

One joint objective

  1. Lower CAC

    Audience and creative tuned to intent

  2. Higher ROAS

    Spend shifted to what converts

  3. Real footfall

    People through the door

Media efficiency and footfall had to move together.
  1. Tighten audience and creative toward intent that converts to tickets / visits — not vanity reach.
  2. Reallocate spend toward channels and creatives that showed efficient CAC and rising ROAS mid-flight.
  3. Read footfall as a first-class KPI alongside media dashboards so “cheap clicks” could not hide empty aisles.

Why it matters for brand launches

Entertainment and experiential brands often over-index on awareness weeks and under-measure whether paid media actually moves bodies. Pairing CAC / ROAS with footfall +45% is the proof pattern: efficiency and demand in the same window.

FAQ

Are these Priya Foods numbers?

No. Shin Chan metrics are from the Sony Pictures × Ramoji launch work. Priya Foods has a separate verified Apr 2026 paid-media window (blended 3.74x; brand keywords on Blinkit 33–46x).

Exact or approximate?

CAC and ROAS are stated as approximate (~−30% / ~+60%); footfall is stated as +45%. We keep that labelling on-site.

Want a similar leak-and-lift map?

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